Longform Layout: Keep Readers Hooked ’til the End

The Daily Post

We’ve written before about the importance of leaving white space in your posts and pages, and how breaking text into smaller chunks both makes it easier for readers to follow and helps us focus our own thinking.

But what about really long posts — 1,000, 2,000, or 3,000+ words? (Don’t think anyone writes blog posts that long? Then you haven’t checked the WPlongform topic!) White space remains critical — it provides breathing room we need to make it through a chapter’s worth of words.

After all, books have built-in “white space:” the pause as we turn the page. You can put that same space into a long post. Here’s how:

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